The entertainment industry has transformed in the past few decades. Dish and cable networks are gaining popularity in different countries. But, close to 50 percent of consumers supplement them with live streaming video providers such as Hulu and Netflix, according to a Deloitte survey. They spend more than $2 billion per month on streaming video services. Reputable sportsbooks like Betway use the latest technology to stream different sports events. In this article, we will discuss three technology trends that are shaping the entertainment industry.
1. Augmented Reality (AR) and Virtual Reality (VR)
Augmented Reality and virtual reality are new tech trends in the entertainment industry. They captivate customers and entrepreneurs in different ways. For example, media agencies use AR to improve user experience by allowing clients to interact with various brands. Users get Captive coins once they register with Captive. They can use the coins to buy real goods in the marketplace.
Pokemon GO and other augmented reality enterprises reward customers with tokens when they visit brick-and-mortar locations. Disney has incorporated Augmented Reality and Virtual Reality in its Play Disney Parks app. It offers a wide variety of sports betting and casino games in the same place with Betway as clients wait at Disney’s theme parks. Disney uses Bluetooth beacons to track the location of players and ask them to look for markers nearby. Besides, you can use the application to cause real-world events.
2. Evolved Audience Engagement
Entertainment and media companies deliver over-the-top (OTT) content without involving intermediaries. They use OTT platforms to advertise and market their products. Content creators can determine how consumers use or buy content and it specifies its Intellectual Property transfer. Digital currency mechanisms will change most revenue channels in entertainment. Audiences can ensure that artists have received their payments by using dedicated blocks. It helps in increasing revenue for recorded music.
Live video streaming gas increased digital distribution and promoted independent artists. For example, you can pay one-album download, to download ten million songs. Many music fans are downloading and subscribing to apps with such services. Evolved customer engagement has improved customer experience in the entertainment industry. Most mobile users need extra space to access digital content.
3. Artificial Intelligence (AI)
AI is changing how entertainment and media businesses create and deliver content. But, they need to protect their Internet Protocol (IP). Online creators, businesses, and publications use artificial intelligence to efficiently create new content. For example, Forbes uses Bertie to get recommendations of article topics for content contributors.
AI is useful in creating automated subtitling, movie trailers and ads. It streamlines post- and pre-production processes for films. Businesses in the entertainment industry use AI to create personalized facial recognition adverts for particular buyers. It will increase the number of language content versions that are generated in the future. Artificial intelligence reduces the cost of producing content.
Technology has changed the entertainment industry in the recent past. Many people are willing to spend more money on extra services to get memorable experiences in entertainment. Evolved audience engagement, artificial intelligence, augmented reality and virtual reality are three top tech trends that have transformed entertainment. Betway uses artificial intelligence to offer better customer service.