What Is The Cost Of Starting A Blog In Kenya

Many bloggers will show you how to start a blog without knowing how to code but fail to tell you what’s the cost of starting a blog. See, when you think about starting a blog, you think of web hosting and domain registration costs. However, the fact is, creating a money-making blog is way more than that.

You’ll need the hardware parts, the software, and other useful tools that you need to launch your blogging and grow your blogging career. If you are wondering how much it will cost to start a blog in Kenya, in this article, I’ll cover all that you will need to set up your blog.

So let’s delve right in.

First Things First: The Hardware

Before you think of starting a blog in Kenya, you need to have the hardware tools. Remember blogging is a business. There are tools that you’ll need to affect your blogging career.  Even though you are doing blogging as a hobby, you quite as well need the hardware.

So what are the hardware requirements that will be needed to get started with blogging?

  • A Computer (Laptop or Desktop) (15k-30k)

Many new bloggers think that it is great to start blogging right from their smartphone. Yes, it’s possible. But I wouldn’t recommend it either. I was once there.

Blogging with my smartphone took me forever to publish a post. Which in turn slowed down the entire process of growing my blog. 

There are a lot of things that a smartphone can’t do that a desktop or a laptop does. And even when it comes to creating your content using a smartphone it will take you forever to create a single blog post. Plus the whole process of editing the entire document becomes more stressful than ever. Which in turn affects the quality of the content I published on my blog. 

On a PC, I type at a whopping speed of 80 words per minute. This means in about 20 minutes I would’ve lashed out a 1,000 word article.

Acquiring a computer will not cost you a leg. With Kes 24,000 you have your own brand new laptop.  Although this will vary with your budget. If you are on a shoelace budget you can acquire a refurbished laptop for less than 20k. Or even a second-hand laptop from an online marketplace like JiJi. 

If you want to be blogging from home, you can buy a desktop. The good thing with desktops over laptops is that they are affordable and way more durable.  A good whole set desktop will cost you around Kes 15,000.

  • A Stable Internet Connection (1,500-3,000/month)

Since blogging is an online job you’ll need a reliable internet connection. Besides, what is the use of the laptop in blogging if at all you can’t access an internet connection? 

The cost of the internet in Kenya is becoming way cheaper. Some Telcos like Airtel and Telkom offer incredibly cheap data packages. With 50 you have 1GB of data valid for one month. 

You can buy the data packages and use your smartphone to hotspot your laptop. On the other hand, if you have some cash to buy a WIFI package the better. 

You can install WiFi at an affordable price. For example, POA internet offers internet packages for as low as KSH 1500 per month. That’s a rock bottom price to start with.

  • Furniture (10k-15k) 

It’s okay to start blogging from your living room. But as time goes by, you’ll realize that you’ll need some extra furniture to set up your blogging workspace. 

You see, most of the living room’s furniture is not effective for a blogging environment. The tables are short and the couch is quite uncomfortable since you’ll always find yourself slouching.  This will in turn impact your sitting position and will lead to back pains.

Setting up your home office will help you create a conducive blogging environment. Remember the more comfortable you are the more time you are likely to be working. 

Here’s what you need.

  • An office table – A taller and wider table will be a good fit. This will create ample working space.
  • Ergonomic chair/office chair – if you are planning to be blogging full time, you’ll need a chair that is comfortable. Most ergonomic chairs have a lever to adjust your sitting position with the height of your table.

The Software

Now we’ve covered all the hardware requirements that you’ll need to create a blog in Kenya. Now let’s get into the meat of blogging – the blogging tools. 

Domain And Web Hosting (3000-10000/yr)

To start a blog in Kenya, you need a domain name and web hosting services. Okay, let me elaborate on what these are.

  • A domain name–it’s your site’s unique web address. Usually, a domain is in the format of www.yoursitename.com. For example, this blog’s domain is www.victormatara.com. The domain can have a variety of extensions. Like .org, .co.ke, .net, .info just to mention a few.
  • Web hosting space – Web hosting is a service provided by IT companies to power your website 24/7 using special devices known as servers. In short, it’s like an online space where you store your web files.

The average cost of registering a domain in Kenya is $15 for a .com domain. But this will vary from one company to another. However, some hosting companies will offer a free domain in your first year of hosting. For example, Bluehost will give you a free domain if you choose to host a website with them.

To host your blog in Kenya the cost can go from as low as Ksh 1,500 to Ksh 10,000. This will depend on the budget and size of your blogging site.

However, at all costs, I would discourage the cheap hosting plans that go for under 3,000. That’s because they have very limited resources and in no time you will be required to upgrade to a higher plan. You can check our recommended list of best web hosting providers in Kenya here.

So what should be the total cost of registering a domain and hosting a blog in Kenya? On average, you should have $35 – $100 to get a better hosting service.

  • Design Costs ( 0-10000)

When it comes to designing your blog, you have two options. 

Either hire a professional web developer to create a custom design for your website. Or, buying a custom-made WordPress theme for your website. 

Hiring a web developer to create a custom theme will cost you a minimum of KSH 10,000. And Getting a premade theme with templates will range from 0-100. Either way, I would recommend buying a premium theme. In case you’re just getting started, free WordPress themes like Astra, Neve, Kadence, and Zakra are ideal choices to get your blog off the ground. 

However, if you want to save the time associated with learning about theme customizations, and fixing some technical issues involved in creating a professional blog, I would recommend that you hire a WordPress developer.

Content Production Costs (3,000-15,000/month)

If you want to succeed in blogging you need to make sure that your content is epic. There’s no shortcut to that.

Google especially will rank websites with quality content. Plus, no reader will continue reading content that’s unhelpful, boring, and which is packed with a ton of grammatical errors. 

Hiring a professional writer will create quality content since they are experienced in what they are writing about. If you have a budget for that well and good, you can go ahead and hire professional writers from platforms like Upwork and Fiverr. 

If your budget does not allow it, you can create and publish content all by yourself. You can use tools like Grammarly to edit your work for grammatical errors. 

Marketing Tools (0-15,000/month)

After creating content and having published it on your blog you need to promote it. Otherwise, if nobody is seeing your content your blog is destined to fail. The more eyeballs your content receives the higher your blogging revenue will grow. 

In that case, you need to get appropriate marketing tools to help grow your blog’s traffic as well as turn your readers into customers. 

Here are the marketing tools you’ll need to up your blogging career.

  1. A keyword research tool – this tool helps research the keywords that people use to find information on search engines like google. It helps you know how many people are using the search phrase, how competitive your phrase is, and the commercial intent of the search phrase.
  2. An email marketing tool – This software helps you build your email lists and nurture your leads. These tools are very valuable since they help you convert your subscribers into customers.
  3. Lead generation tools – These tools help you boost your email list by offering an incentive that will entice your blog readers to buy your product or sign up for your email list.
  4. Social media marketing tool – with these tools you can schedule your social media marketing campaigns, gather data about your social media followers to improve your social media marketing campaigns. A tool like Buffer offers awesome features to improve your social media marketing for your blogging business. And the good thing is that it’s free to use. 

Conclusion 

Now that you are planning to start a successful blog and earn money in Kenya, I hope this post has helped discover what you’ll need to begin your blogging career.

Do you have any questions regarding blogging? Just drop it down in the comments section.

James Njoya is a content strategist, digital marketing consultant and the owner of BloggerKenya. He loves writing about money, business and technology. When he’s not trying out the latest gadget, he’s spending time with his family.

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